Frontend · Revenue AI
Hotel pricing intelligence, redesigned.
Built the full frontend for an AI-driven hotel revenue platform - the UI revenue managers use daily to act on the pricing engine.
What we built
- Frontend
- Pricing dashboard + analytics UI
- Integration
- Real-time rate + demand signals
- Scope
- Frontend only
Engagement
The challenge
RoomHawk had built a powerful AI pricing engine for hotels — analyzing demand signals, competitor rates, and booking patterns to recommend optimal room prices. But the frontend that revenue managers used daily was falling behind the sophistication of the engine underneath. They needed a complete UI redesign that could surface complex pricing intelligence in a way that hotel staff could act on quickly and confidently.
How we approached it
This was a frontend-only engagement. The backend and pricing engine were already solid — our job was to build the interface layer that made the intelligence accessible. We worked closely with revenue managers to understand their daily workflows: what data they check first thing in the morning, how they make pricing decisions, what signals trigger manual overrides of the AI recommendations.
The technical work
The pricing dashboard needed to render large datasets — rate comparisons across hundreds of room types and date ranges — without performance degradation. We built virtualized tables and charts that handle thousands of data points smoothly, with real-time updates as new demand signals flow in. The UI design focused on progressive disclosure: the most critical information (today's pricing recommendations, alerts on unusual demand patterns) is front and center, with drill-down capability for managers who want to understand the reasoning behind each recommendation.
Where it is today
The redesigned platform serves hotels with over 2 million rooms. Revenue managers use the dashboard daily to review and act on AI-generated pricing recommendations. The frontend refresh made the existing pricing engine significantly more usable — proving that great AI means nothing without a great interface.
The people behind this project
Client
Led the RoomHawk product and defined the requirements for the frontend redesign. Provided deep domain knowledge on revenue management workflows and ensured the UI matched how hotel staff actually make pricing decisions.
Need a frontend that makes complex data simple?
We redesigned RoomHawk's pricing dashboard for 2M+ hotel rooms. If your product has powerful internals but a weak interface, we can fix that.
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